Lead Intelligence through Advanced Mystery Shopping
Welcome to the next level of dealership excellence! The heart of your business lies in customers engaging with you and choosing your dealership over all of the rest. That's why our Automotive Mystery Shopping program is designed to provide you with an objective, data-driven perspective of your customer's experience, so you can convert more leads and close more deals.
Intelligent Insights
Understand your customer's journey like never before from their first online interaction, through every phone conversation, right up to their in-showroom experience.
Customizable Shops
Choose from tailored real-world scenarios that mimic a variety of customer interactions specific to your dealership, giving your a clear understanding of your team's lead handling performance.
Dynamic Reporting
Unlock Success: Optimize your sales process with Real-Time Customer Engagement Metrics. We'll help your identify trends, track progress, and benchmark against industry standards.
What’s Trending Today
OmniChannel Communication
In today's competitive landscape, adopting an omnichannel communication strategy isn't just an option for dealerships; it's a must for staying relevant and meeting customer expectations. Lead intelligence is indispensable in an omnichannel approach, as it helps dealerships tailor interactions across all platforms, ensuring a cohesive and personalized customer journey that leads to higher conversions.
Text Enabled
No
If a customer uses text to reply to your outreach, are you going to receive their text?
Text Enabled
Yes
When your customer texts back, you’ll know, and engagement rates skyrocket.
Spam Score:
Watch
If the SPAM label overrides your Call Label, your call likely won’t get answered.
Spam Score:
Clean
Increase answer rates with a clean Call Label
Better Call Connectivity
Spam filtering and text enablement is revolutionizing customer interactions, ensuring that genuine calls get through while spam is filtered out. This enhances communication efficiency and boosts customer satisfaction. Lead intelligence amplifies the benefits of better call connectivity by ensuring that each interaction is informed, targeted, and meaningful, ultimately driving higher conversion rates.
Digital Retail
Digital retailing in the automotive industry is rapidly becoming the norm, allowing customers to navigate parts or all of their entire car-buying journey online and at their leisure. This shift was fast-tracked by the pandemic and shows no signs of reversing. Lead Intelligence is critical to digital retailing because it enables your dealership to offer personalized experiences, thereby converting more online interactions into actual sales.
How OEMs use Engagement Intelligence
Brand Standardization
- Conduct audits to ensure dealer websites, digital retailing tools, phone calls, texts, chats and emails all adhere to brand standards.
- Automatically send alerts to Regions and dealers for immediate action to ensure brand integrity.
On-Demand Shops
- Enable your field teams to trigger real-time mystery shops in preparation for upcoming dealer visits.
- Gain insights on-the-go with AI driven evaluation reviews and action plan creation for dealers.
Data-Driven Decisions
- Establish benchmarks for best practices across your brand and deliver supporting resources and training direct-to-dealers.
- Leverage analytics to create data-driven strategies for Region and National dealer improvements.
How dealers use Engagement Intelligence
Improve Response Times and Call Connectivity
- Provide an omnichannel experience for customers by responding across all channels with relevant and contextual communication.
- Engage with 20% more customers by monitoring and mitigating how the dealers calls appear on customers’ phones, spam scores, and whether lines are text enabled.
360-Degree Customer Journey Analysis
- From the moment a lead is submitted online, be it an actual lead or a mystery shop lead, FastMSP tracks every touchpoint, capturing all follow-up interactions for 14 days or more. This comprehensive overview allows dealers to understand and improve the entire customer experience lifecycle.
- Online Experience: online shop assessments provide a 360-degree view of your customer's digital journey, helping you refine strategies to significantly increase lead conversion rates.
- Caller Experience: Inbound and outbound phone reviews offer a real-world evaluation of your dealership's call-handling skills, providing actionable insights that can lead to a 10% average lift in call connectivity and a 20% increase in lead conversion.
Skill and Process Development
- Results are sent directly to the lead handler with supporting resources and 2-minute training videos to develop your team automatically.
- Learn how to better leverage and improve utilization of your dealership’s digital platforms and tools. Conduct Internet Process Reviews and GAP analyses to optimize lead management processes.
How Automotive Services Companies use Engagement Intelligence
Rapid Persona Creation
- One-click creation of customer personas with first and last names, local phone numbers, small business email addresses and mailing addresses within 10 miles of the dealership.
- Customize persona stories describing to clients who this persona is, what’s going on in their life and how to convert them to a customer.
Time-Saving Technology
- Reduce the time spent on mystery shopping by using our automatic phone, text, chat and email management system which monitors SPAM scores, responds to dealers as defined and logs response times.
- Leverage APIs to pull FastMSP data into core reporting systems for unified client reporting.
Quality and Scale
- Complete mystery shopping on your own or leverage our mystery shopping team for some shop volume or certain shop types.
- Service level agreements guarantee you will not pay for an evaluation that fails due to a FastMSP error.
